By now I am sure most of you have heard about ChatGPT. The AI product is pouring out surprisingly intelligent responses to all sorts of questions that people all around the world have given it lately.

There have been examples of the tool writing papers for school, creating blog posts for people, and helping formulate fairly complex text for webpages and marketers. One thing that someone tipped me off about was the ability to write code, and I was a bit curious as to what that would mean.

So one of the many gaps in my knowledge is specifically regarding Plugins. A plugin is a piece of backend code that runs in real time when triggers occur in Dataverse. I tried doing a little plugin with some help a few years ago and wrote about it on the Company Blog – Plugin in 1 hour.

I was curious…

One of the many strong points of Dynamics 365 Marketing is the separation of the Dynamics 365 environment and the Marketing services (see “Elements in a Marketing environment“)

This separation has a lot of advantages – including performance. However, the data in the Marketing services aren’t directly accessible to users

So what if you will want to tap into those interaction data? What if you are looking for a way to fire up an action card (or an email) to sellers if one of the contacts they own does something interesting, e.g. clicks a “learn more” link in a marketing email, or something similar?

Sure you can handle this in a customer journey, but what if you need logic for all emails in all customer journeys? Then you’ll need to tap into the interaction data in the Marketing Service.

Scenario

Julian receives an email via a Customer…