Tap into the interaction data generated by Dynamics 365 Marketing

One of the many strong points of Dynamics 365 Marketing is the separation of the Dynamics 365 environment and the Marketing services (see “Elements in a Marketing environment“)

This separation has a lot of advantages – including performance. However, the data in the Marketing services aren’t directly accessible to users

So what if you will want to tap into those interaction data? What if you are looking for a way to fire up an action card (or an email) to sellers if one of the contacts they own does something interesting, e.g. clicks a “learn more” link in a marketing email, or something similar?

Sure you can handle this in a customer journey, but what if you need logic for all emails in all customer journeys? Then you’ll need to tap into the interaction data in the Marketing Service.

Scenario

Julian receives an email via a Customer…