I was very happy to receive the eBook of Microsoft Dynamic CRM 2013 Marketing Automation (Packt Publishing by Alok Singh and Sandeep Chanda) for review few days back.
It a mini guide focusing on the Marketing Module of CRM 2013, with around 100 pages divided into 6 chapters. It starts by explaining the challenges faced in marketing and how CRM 2013 can address those challenges. It then explains in detail various feature available in Microsoft Dynamics CRM 2013 that can be leveraged to successful implement the marketing module.It also talks about two of the most popular third party marketplace solution available for marketing module of CRM i.e. ClickDimensions and CoreMotives.
The book is very informative and clearly explains everything that there is in Marketing Module of CRM 2013. The authors are expert and we can clearly see their authority in the subject.
It a must read guide for all the CRM professionals.
Grab your copy here