Introduction

As a follow on to my CRM Project Scoping post I wanted to provide some examples questions that I use to help me size and get an overall understanding of a CRM project. These discovery questions can help you understand not only the size or type of project but also some of the risks and issues of the project. I’m only providing a general set of template questions here, you will want to tailor your questions to the industry, company and division you are talking to. For a comprehensive set of CRM Questionnaire or question templates then Microsoft Sure Step Methodology is a great place to start. I also refer you to my previous post on Great Books for Software and Product Management.

Before I start I thought I would provide a brief overview of the requirements elicitation process and objectives. I am going to write a detailed post on this in…